about
.profile
Dmitry Koch
Brand · Illustration · Motion · Financial Storytelling
Senior motion & brand designer, 11+ years making complex (mostly financial) information move: animated data graphics, editorial illustration, and brand systems in motion. I produced ~50 episodes of 5in5, a recurring news show for Western Union's CMO, cutting every episode from raw footage to final in hours. I've also led WU's Denver Nuggets (NBA) partnership, helped rebrand WU globally, and guarded the brand on a 499M-view MrBeast campaign. I define the system and build the assets — keeping every touchpoint sharp, consistent, and in motion.
.digital production & AI
AI-assisted workflows to move faster on ideation, variation, and production, while keeping the final work intentional, polished, and on-brand.
.brand & campaign execution
Digital ads, campaign systems, presentations, OOH, and brand materials that turn creative direction into production-ready deliverables — at volume and on time.
.cross-media mastery
Fluent across Figma, Adobe CS, motion, 3D, web, and print, building cohesive assets that hold up from a stadium fascia to an HTML email.
2024 - 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2024 - 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2017 - 2024
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership — ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (499M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Helped cut ~$6.5M in annual agency spend by bringing creative production in-house. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
.work experience (short)
2025
Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2025
Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2025 Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2024 - 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2025
Contract · concurrent
Arch Insurance
Marketing / Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2023 - 2025
Contract · concurrent
LPL Financial
Senior Designer
• Designed email, landing-page, social, and advisor-facing assets for a large financial-services firm. • Lifted email click-through 34% through stronger hierarchy and testing, and built reusable systems improving consistency for 1,000+ advisors.
2023 - 2025 Contract · concurrent
LPL Financial
Senior Designer
• Designed email, landing-page, social, and advisor-facing assets for a large financial-services firm. • Lifted email click-through 34% through stronger hierarchy and testing, and built reusable systems improving consistency for 1,000+ advisors.
2017 - 2024
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership — ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (499M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Helped cut ~$6.5M in annual agency spend by bringing creative production in-house. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
2024 - 2026 Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2016 - 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Led creative for a CES 2017 launch that supported $2M+ in post-event contracts. • Created photorealistic 3D renders, packaging systems, and retail visuals for partners including Target, Best Buy, and Walgreens.
2016 - 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Led creative for a CES 2017 launch that supported $2M+ in post-event contracts. • Created photorealistic 3D renders, packaging systems, and retail visuals for partners including Target, Best Buy, and Walgreens.
2015 - 2016
EIC Agency
UX & Web Designer
Designed responsive websites, UX/UI layouts, wireframes, and prototypes for early-stage and small-business clients; partnered with developers and ran usability testing.
2015 - 2016
EIC Agency
UX & Web Designer
Designed responsive websites, UX/UI layouts, wireframes, and prototypes for early-stage and small-business clients; partnered with developers and ran usability testing.
.education
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
.selected brands & partners
Western Union
Western Union
Amazon
Amazon
ADP
ADP
Denver Nuggets
Denver Nuggets
LPL Financial
LPL Financial
Just Wireless
Just Wireless
NBA
NBA
Arch Insurance
Arch Insurance
.stack
Figma
UX/UI, Design Systems
Figma
Photoshop
Compositing, Retouching
Photoshop
Illustrator
Brand, Vector Design
Illustrator
InDesign
Editorial, Print, Reports
InDesign
After Effects
Motion, Animation
After Effects
Cinema 4D
3D Design, Rendering
Cinema 4D
HTML/CSS
Responsive Web Design
HTML/CSS
ChatGPT
AI Strategy, Workflows
ChatGPT
Midjourney
AI Image Direction
Midjourney
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Open to full-time roles, freelance projects, and creative collaborations.
Let’s build work that looks sharp, works hard, and scales.
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