about
.profile
Dmitry Kochnev
Brand · Illustration · Motion · Financial Storytelling
I’m a senior designer with 11+ years of experience building brand systems, integrated campaigns, and digital experiences. I combine art direction with hands-on design, motion, 3D, and web work for teams including Western Union, SiriusXM, ADP, and LPL Financial.
I connect strategy, design, and production to turn ideas into polished, effective work. From setting the visual direction to building the system and producing the final assets, I bring the range and hands-on craft to move projects forward.
I’m a senior designer with 11+ years of experience building brand systems, integrated campaigns, and digital experiences. I combine art direction with hands-on design, motion, 3D, and web work for teams including Western Union, SiriusXM, ADP, and LPL Financial.
I connect strategy, design, and production to turn ideas into polished, effective work. From setting the visual direction to building the system and producing the final assets, I bring the range and hands-on craft to move projects forward.
.brand systems & art direction
I turn brand strategy into visual identities, guidelines, and reusable systems that give teams a clear direction across campaigns, products, and partnerships.
.campaigns & digital experiences
I design across email, print, web, and social, making complex products and messages clear through typography, hierarchy, and storytelling.
.motion, 3D & production
I bring ideas to life through animation and hands-on production, combining motion graphics, web, 3D, and AI-assisted tools to develop and deliver polished work.
2026 - Present
Contract
SiriusXM
Digital Experience Designer
• Create email campaigns and production assets for SiriusXM’s automotive partners - including Chrysler, Dodge, Jeep, Ram, Honda, and Acura • Create website pages, modules, and banners in Figma, and resolve design and layout issues. • Turn SiriusXM Connect product capabilities into B2B white papers and one-pagers for sales teams.
2026 - Present
SiriusXM
Digital Experience Designer
• Create email campaigns and production assets for SiriusXM’s automotive partners - including Chrysler, Dodge, Jeep, Ram, Honda, and Acura • Create website pages, modules, and banners in Figma, and resolve design and layout issues. • Turn SiriusXM Connect product capabilities into B2B white papers and one-pagers for sales teams.
2024 - 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2017 - 2024
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership — ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (499M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Helped cut ~$6.5M in annual agency spend by bringing creative production in-house. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
.work experience (short)
2025 - 2025
Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2024 - 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2025 - 2025
Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2025 Contract · concurrent
Arch Insurance
Marketing/ Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2026 – Present
Contract
SiriusXM
Digital Experience Designer
• Create email campaigns and production assets for SiriusXM’s automotive partners - including Chrysler, Dodge, Jeep, Ram, Honda, and Acura • Create website pages, modules, and banners in Figma, and resolve design and layout issues. • Turn SiriusXM Connect product capabilities into B2B white papers and one-pagers for sales teams.
2024 – 2026
Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2025 – 2025
Contract · concurrent
Arch Insurance
Marketing / Brand Designer
• Covered an entire team's workload through a corporate website launch - campaign, web, social, email, and presentation assets. • Built scalable templates that improved production speed and brand consistency in a highly regulated environment.
2023 - 2025
Contract · concurrent
LPL Financial
Senior Designer
• Designed email, landing-page, social, and advisor-facing assets for a large financial-services firm. • Lifted email click-through 34% through stronger hierarchy and testing, and built reusable systems improving consistency for 1,000+ advisors.
2023 - 2025 Contract · concurrent
LPL Financial
Senior Designer
• Designed email, landing-page, social, and advisor-facing assets for a large financial-services firm. • Lifted email click-through 34% through stronger hierarchy and testing, and built reusable systems improving consistency for 1,000+ advisors.
2023 – 2025
Contract · concurrent
LPL Financial
Senior Designer
• Designed email, landing-page, social, and advisor-facing assets for a large financial-services firm. • Lifted email click-through 34% through stronger hierarchy and testing, and built reusable systems improving consistency for 1,000+ advisors.
2017 – 2024
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (499M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Led and mentored designers while contributing to an in-house studio that reported $7.8M in net insourcing savings. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
2017 – 2024
Contract · concurrent
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (499M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Led and mentored designers while contributing to an in-house studio that reported $7.8M in net insourcing savings. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
2024 - 2026 Contract · concurrent
ADP
Senior Designer - StandOut
• Created brand, product-marketing, motion, and presentation work for a SaaS coaching platform. • Translated complex product and behavior-change concepts into clear visual storytelling, and built reusable templates and systems that kept output consistent and fast across teams.
2017 – 2024
Western Union
Lead Designer - Global Brand
Lead designer on the in-house global brand team — campaign, social, email, in-app, and partnership creative for global markets. • Sole designer on WU's Denver Nuggets (NBA) jersey-patch partnership ~90% of all creative, localized for 4 regions; 1.5B+ potential impressions, 427K+ engagements. Same program for the Colorado Rapids (MLS). • Brand guardian on the MrBeast × WU campaign (517M+ views); contributed to the WU app UX redesign. • Built a multi-market pricing-campaign system — +24% international transactions, +17% engagement. • Hand-coded responsive HTML email programs (Litmus, Movable Ink) with modular templates reused across markets. • Led and mentored designers while contributing to an in-house studio that reported $7.8M in net insourcing savings. • #1 of 22+ designers for completed jobs in WU's global studio. • Automated up to 80% of recurring work with Figma systems and AI workflows; mentored designers while staying hands-on.
2016 – 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Led creative for a CES 2017 launch that supported $2M+ in post-event contracts. • Created photorealistic 3D renders, packaging systems, and retail visuals for partners including Target, Best Buy, and Walgreens.
2016 – 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
Designed responsive websites, UX/UI layouts, wireframes, and prototypes for early-stage and small-business clients; partnered with developers and ran usability testing.
2016 – 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Led creative for a CES 2017 launch that supported $2M+ in post-event contracts. • Created photorealistic 3D renders, packaging systems, and retail visuals for partners including Target, Best Buy, and Walgreens.
2015 – 2016
EIC Agency
UX & Web Designer
Designed responsive websites, UX/UI layouts, wireframes, and prototypes for early-stage and small-business clients; partnered with developers and ran usability testing.
2015 – 2016
EIC Agency
UX & Web Designer
Designed responsive websites, UX/UI layouts, wireframes, and prototypes for early-stage and small-business clients; partnered with developers and ran usability testing.
.education
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations
Google UX Design
Coursera | Certificate
Project Management
Microsoft | Certificate
AI for Creatives
LinkedIn | Certificate
.selected brands & partners
Western Union
Western Union
Amazon
Amazon
ADP
ADP
SiriusXM
SiriusXM
LPL Financial
LPL Financial
Just Wireless
Just Wireless
NBA
NBA
Arch Insurance
Arch Insurance
.stack
Figma
UX/UI, Design Systems
Figma
Photoshop
Compositing, Retouching
Photoshop
Illustrator
Brand, Vector Design
Illustrator
InDesign
Editorial, Print, Reports
InDesign
After Effects
Motion, Animation
After Effects
Cinema 4D
3D Design, Rendering
Cinema 4D
HTML/CSS
Responsive Web Design
HTML/CSS
ChatGPT
AI Strategy, Workflows
ChatGPT
Midjourney
AI Image Direction
Midjourney
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Open to full-time roles, freelance projects, and creative collaborations.
Let’s build work that looks sharp, works hard, and scales.
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