about
Visionary Creative Lead merging strategic direction with hands-on craft across brand systems, AI, and 3D.
For 12+ years, I've transformed Fortune 500 partners through storytelling that resonates emotionally while solving complex business challenges.
My superpower? Turning abstract concepts into iconic experiences that scale globally.
Visionary Creative Lead merging strategic direction with hands-on craft across brand systems, AI, and 3D.
For 12+ years, I've transformed Fortune 500 partners through storytelling that resonates emotionally while solving complex business challenges.
My superpower? Turning abstract concepts into iconic experiences that scale globally.
.data & AI integration
Transforming design with AI
Leveraging DALL-E, Midjourney, and Runway to pioneer data-driven solutions that enhance personalization and efficiency. Proven in boosting engagement 34% via AI-powered systems.
.creative direction
Leading brand transformationsMerging visual storytelling with business strategy to drive loyalty and impact. Directed campaigns generating 480M+ views while maintaining brand coherence across global markets.
.cross-media mastery
Architecting cohesive experiences Fluently bridging 3D, motion, and digital mediums with technical versatility. From Figma systems to Unreal Engine environments, delivering unified brand narratives.
2024 - Present
ADP
Senior Designer - StandOut
• Develop and refine high-impact brand concepts aligned with business objectives. • Design engaging animations and videos, enhancing brand storytelling. • Produce compelling marketing materials, presentations, and client assets.
2024 - Present
ADP
Senior Designer - StandOut
• Develop and refine high-impact brand concepts aligned with business objectives. • Design engaging animations and videos, enhancing brand storytelling. • Produce compelling marketing materials, presentations, and client assets.
2017 - 2024
Western Union
Lead Designer - Global Brand
• Directed 360° campaigns for 20+ markets, eliminating $6.5M in annual agency spend • Led creative for major partnerships: NBA Denver Nuggets activations & MrBeast collaborations generating 480M+ YouTube views, significantly boosting global brand reach • Designed co-branded Visa card experience: app UI, card packaging, welcome kit, and launch creatives for EU markets • Designed AI-powered email system boosting open rates by 20% • Engineered Figma design system accelerating production 194% YoY • Reduced manual workload by 80% through automation tools, saving 200+ hours/year • Provided creative oversight for external agencies, ensuring quality and compliance for global outputs • Led visual design efforts for Amazon PayCode partnership, including explainer videos, presentations, HTML5 banners, and posters
.work experience
2024 - Present
ADP
Senior Designer - StandOut
• Develop and refine high-impact brand concepts aligned with business objectives. • Design engaging animations, videos, and marketing materials to enhance brand storytelling • Produce compelling marketing materials, presentations, and client assets.
2017 - 2024
Western Union
Lead Designer - Global Brand
• Directed 360° campaigns for 20+ markets, eliminating $6.5M in annual agency spend • Led creative for major partnerships: NBA Denver Nuggets activations & MrBeast collaborations generating 480M+ YouTube views, significantly boosting global brand reach • Designed co-branded Visa card experience: app UI, card packaging, welcome kit, and launch creatives for EU markets • Designed AI-powered email system boosting open rates by 20% • Engineered Figma design system accelerating production 194% YoY • Reduced manual workload by 80% through automation tools, saving 200+ hours/year • Provided creative oversight for external agencies, ensuring quality and compliance for global outputs • Led visual design efforts for Amazon PayCode partnership, including explainer videos, presentations, HTML5 banners, and posters
2024 - Present
ADP
Senior Designer - StandOut
• Develop and refine high-impact brand concepts aligned with business objectives. • Design engaging animations and videos, enhancing brand storytelling. • Produce compelling marketing materials, presentations, and client assets.
2023 - 2024
LPL Financial
Senior Designer
• Designed marketing collateral for 1,000+ financial advisors, enhancing client acquisition by 15%. • Created high-converting email templates, boosting click-through rates by 34%. • Transformed content production across multiple formats, resulting in a 36% uplift in audience retention and a 32% increase in content shares for video, graphics, and interactive media. • Developed visual content for blogs, social media, and corporate presentations.
2023 - 2024
LPL Financial
Senior Designer
• Designed marketing collateral for 1,000+ financial advisors, enhancing client acquisition by 15%. • Created high-converting email templates, boosting click-through rates by 34%. • Transformed content production across multiple formats, resulting in a 36% uplift in audience retention and a 32% increase in content shares for video, graphics, and interactive media. • Developed visual content for blogs, social media, and corporate presentations.
2016 - 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Spearheaded CES 2017 marketing campaign, driving $2M+ in post-event sales. • Reduced packaging design timelines by 30% through modular 3D templates. • Generated photorealistic product renderings for clients like Target, Walmart, and Best Buy.
2016 - 2017
Just Wireless Intl.
Graphic Designer & 3D Artist
• Spearheaded CES 2017 marketing campaign, driving $2M+ in post-event sales. • Reduced packaging design timelines by 30% through modular 3D templates. • Generated photorealistic product renderings for clients like Target, Walmart, and Best Buy.
2015 - 2016
EIC Agency
UX Designer
• Proposed intuitive UX/UI concepts, wireframed interfaces, and conducted usability research. • Collaborated with a diverse team of designers and developers to deliver various projects. • Optimized images and code for efficient web performance.
2015 - 2016
EIC Agency
UX Designer
• Proposed intuitive UX/UI concepts, wireframed interfaces, and conducted usability research. • Collaborated with a diverse team of designers and developers to deliver various projects. • Optimized images and code for efficient web performance.
2012 - 2017
Dmik Design
Freelance Art Director & Designer
• Delivered branding, digital design, and social media assets for diverse clients.
2012 - 2017
Dmik Design
Freelance Art Director & Designer
• Delivered branding, digital design, and social media assets for diverse clients. • Photographed and image retouched product for e-commerce and social media.
2012 - 2017
Dmik Design
Freelance Art Director & Designer
• Delivered branding, digital design, and social media assets for diverse clients.
2010 - 2015
American Xmas
Design Decorator
Holiday designs, installations and displays. Clients: Bergdorf Goodman, Rockefeller Center, Disney Store, Gucci, Madison Square Garden, Radio City Music Hall, Bloomingdale’s, and others.
2010 - 2015
American Xmas
Design Decorator
Holiday designs, installations and displays. Clients: Bergdorf Goodman, Rockefeller Center, Disney Store, Gucci, Madison Square Garden, Radio City Music Hall, Bloomingdale’s, and others.
2010 - 2015
American Xmas
Design Decorator
Holiday designs, installations and displays. Clients: Bergdorf Goodman, Rockefeller Center, Disney Store, Gucci, Madison Square Garden, Radio City Music Hall, Bloomingdale’s, and others.
.education
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations | Graduated 2010
Google UX Design Certification
Coursera | Completed 2023
Project Management
Microsoft | Completed 2023
AI for Creatives
LinkedIn Learning | Completed 2023
Web Design Certificate
Alison Design School | Completed 2017
BFA in Graphic Design & Multimedia
The City College of New York (CUNY) | Graduated 2016
BA in Linguistics
Institute of International Relations | Graduated 2010
Google UX Design Certification
Coursera | Completed 2023
Project Management
Microsoft | Completed 2023
AI for Creatives
LinkedIn Learning | Completed 2023
Web Design Certificate
Alison Design School | Completed 2017
.clients
Western Union
Western Union
Amazon
Amazon
ADP
ADP
Denver Nuggets
Denver Nuggets
LPL Financial
LPL Financial
Just Wireless
Just Wireless
NBA
NBA
Mastercard
Mastercard
.stack
Adobe CC
Design Suite
Adobe CC
Figma
UI/UX Systems
Figma
Framer
Web design
Framer
Notion
Creative Ops
Notion
Miro
Concept Mapping
Miro
Blender
3D Design
Blender
G Suite
Collaboration
G Suite
Midjourney
AI Ideation
Midjourney
Runway
AI Video
Runway
say hello
i'm open for freelance projects, feel free to email me to see how we can collaborate
say hello