about

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Dmitry Kochnev

Brand systems · Campaigns · UX · Motion · AI workflows

Senior brand and visual designer building sharp, scalable design systems for fintech, enterprise, and B2B SaaS brands. For the past 10+ years, I’ve helped companies turn complex products, financial services, and marketing ideas into clear, premium visual systems - across brand identity, web, campaigns, presentations, motion, events, and sales enablement. My strength is connecting strategic visual thinking with hands-on execution: defining the system, building the assets, and keeping every touchpoint polished, consistent, and ready to scale.

Senior brand and visual designer building sharp, scalable design systems for fintech, enterprise, and B2B SaaS brands. For the past 10+ years, I’ve helped companies turn complex products, financial services, and marketing ideas into clear, premium visual systems across brand identity, web, campaigns, presentations, motion, events, and sales enablement. My strength is connecting strategic visual thinking with hands-on execution: defining the system, building the assets, and keeping every touchpoint polished, consistent, and ready to scale.

.digital production & AI

Using AI-assisted workflows to speed up ideation, asset variation, image exploration, and production refinements while keeping the final work polished, intentional, and brand-consistent.

.brand & campaign execution

Creating digital ads, campaign assets, presentations, event graphics, landing page visuals, and brand materials that translate creative direction into high-quality deliverables.

.cross-media mastery

Working fluently across Figma, Adobe Creative Suite, motion, 3D, web, and print to build cohesive visual assets across formats, channels, and production needs.

2024 - 2026

Contract

ADP

Senior Designer - StandOut

• Lead design execution for brand, campaign, video, and presentation work across StandOut marketing initiatives. • Translate business goals into polished visual concepts for digital, event, and client-facing materials. • Create scalable creative assets that support storytelling, consistency, and cross-team collaboration.

2024 - 2026

Contract

ADP

Senior Designer - StandOut

2017 - 2024

Western Union

Senior Designer - Global Brand

• Designed 360° campaigns for 20+ markets, eliminating $6.5M in annual agency spend. • Led creative for major partnerships including NBA Denver Nuggets activations and Mastercard collaboration campaigns. • Developed a modular email system that improved engagement, consistency, and production speed across global teams. • Created brand systems, campaign visuals, landing pages, social assets, presentations, HTML5 banners, and partner materials.

.work experience (short)

2025 - 2025

Contract, Part-time

Arch Insurance

Marketing/ Brand Designer

• Designed digital, print, email, and web assets for corporate marketing and internal communications. • Created blog visuals, banners, infographics, brochures, event collateral, and presentation materials. • Supported WordPress updates and maintained brand consistency across channels.

2025 - 2025

Contract, Part-time

Arch Insurance

Marketing/ Brand Designer

2025 - 2025 (Contract, Part-time)

Arch Insurance

Marketing/ Brand Designer

2024 - 2026

Contract

ADP

Senior Designer - StandOut

• Created visual systems for coaching, learning, behavior-change, and workplace performance experiences within ADP’s StandOut product ecosystem. • Designed presentations, guides, illustrations, storyboards, motion assets, and branded communication materials that made complex product and coaching concepts easier to understand. • Partnered across product, content, and strategy to translate abstract ideas into clear, polished, scalable visual assets for enterprise audiences.

2025 - 2025

Contract, Part-time

Arch Insurance

Marketing / Brand Designer

• Designed digital, print, email, and web assets for corporate marketing and internal communications across a highly regulated insurance environment. • Created campaign visuals, banners, infographics, templates, and branded materials that helped teams communicate clearly and consistently. • Supported high-volume marketing needs with fast, polished execution while maintaining brand standards and production accuracy.

2023 - 2024

Contract, Part-time

LPL Financial

Senior Designer

• Designed marketing collateral, email templates, blog visuals, presentation graphics, and advisor-facing materials for a financial services organization. • Supported scalable communication systems for 1,000+ financial advisors, improving consistency across regulated, high-trust content. • Created clear, conversion-focused digital and print assets for professional audiences where credibility, hierarchy, and precision matter.

2023 - 2024 (Contract, Part-time)

LPL Financial

Senior Designer

• Designed marketing collateral for 1,000+ financial advisors, increasing client acquisition by 15%. • Created high-converting email templates, social graphics, landing pages, and campaign assets. • Transformed complex financial content into clear, accessible visuals for advisors and clients. • Designed visual content for blogs, social media, and corporate presentations.

2017 - 2024

Western Union

Senior Designer - Global Brand

• Helped evolve Western Union’s global brand system across digital, campaign, paid media, partnership, presentation, motion, and event touchpoints. • Built scalable design frameworks, Figma components, templates, and localization-ready assets used across global and regional marketing teams. • Created high-visibility fintech and partnership work for Amazon, MrBeast, Denver Nuggets, WU Banking, app campaigns, and global product launches. • Translated complex financial services into clear, trusted, consumer-facing and business-facing communication across markets.

2017 - 2024

Western Union

Senior Designer - Global Brand

2024 - 2026 (Contract)

ADP

Senior Designer - StandOut

2016 - 2017

Just Wireless Intl.

Graphic Designer & 3D Artist

• Created product renderings, packaging systems, retail display design, and marketing materials for consumer electronics across major retail channels. • Supported visual consistency across product launches, sales materials, and in-store brand experiences.

2016 - 2017

Just Wireless Intl.

Graphic Designer & 3D Artist

2015 - 2016

EIC Agency

UX Designer

• Designed responsive websites, UX/UI layouts, and app concepts for early-stage and small-business clients. • Collaborated with developers and stakeholders to turn business needs into practical digital experiences. • Improved layout systems, user flows, and visual polish across web and mobile projects.

2015 - 2016

EIC Agency

UX Designer

• Proposed intuitive UX/UI concepts, wireframed interfaces, and conducted usability research. • Collaborated with a diverse team of designers and developers to deliver various projects. • Optimized images and code for efficient web performance.

2015 - 2016