projects
I apply a multidisciplinary design approach to build impactful brand identities and engaging visual experiences, spanning from financial giants like Western Union to emerging startups.
As one of the lead contributors, I helped evolve Western Union’s brand to reflect its modern, customer-focused direction — building on 170+ years of legacy with a refreshed global identity.
A game that is as catching as checkers or chess. An abstract strategy game that is simple and fun to play.
Let's balance serious business with some fun. We revamped the UX/UI for Western Union’s app and then we teamed up with MrBeast, creating a wildly successful ad campaign promoting the service.
As the lead designer, I delivered foundational system that significantly elevated consistency, clarity, and performance across Western Union's customer communications. This initiative became the go-to resource for marketing, design, and development teams worldwide.
The campaign was designed to deliver a clear and compelling message: send money with a highly competitive fee. By making price the visual and narrative focal point, we drove immediate attention to the offer across digital and POS touchpoints.
Just Wireless was one of the CES exhibitor, I designed a comprehensive suite of marketing materials to communicate company's products and solutions in a compelling, visually engaging way.