projects
A selection of brand, digital, campaign, and product design work for global brands, startups, and personal ventures. Built with a focus on strategy, craft, business impact, and scalable execution.
A global brand refresh brought to life across digital products, marketing campaigns, and scalable visual systems for international markets.
StandOut lives at the intersection of brand and personality. This is a selection of visual work that helped make coaching, learning, and growth feel more human, more ownable, and more fun to engage with.
A recurring internal news program hosted by Western Union's Chief Marketing & Digital Officer. 50 episodes over a year and a half. I owned everything the audience saw: the show package, lower thirds, animated data graphics, and the edit of every single episode, from raw camera footage to final cut, usually within hours. The name said it all: five updates in five minutes (though it often ran longer).
Sole designer on Western Union's multi-season Denver Nuggets (NBA) partnership: concepting and producing ~90% of all creative, from animated arena fascias and concourse graphics to OOH, social, and Google display across game-day and digital touchpoints.
A two-part Western Union app story: a UX redesign to make the app clearer and easier to use, amplified by a high-visibility MrBeast partnership that put it in front of one of the world's largest creator audiences.
A multi-market campaign system for Western Union designed to make pricing communication clearer, more consistent, and more actionable across digital, print, outdoor, and partner channels.
A modular email design system for Western Union that lifted click-through 23% and open rate 18%, cut production time 35%, and kept campaigns consistent across global markets. Built with reusable components, brand guidelines, Litmus-ready modules, and scalable templates.
A personal strategy game project spanning gameplay design, branding, packaging, web, illustration, and mobile app development - from tabletop prototype to Android release.
A CES launch campaign for Just Wireless combining product visuals, packaging, presentations, and 3D renderings to support retail growth, buyer conversations, and trade show sales.