Email Design System

As part of the global email system, I created a structured library of reusable modules, layout rules, visual components, and production guidelines. The goal was to give teams enough flexibility for different campaign needs while keeping every execution aligned with the brand.

Modular Structure

The system was built around reusable modules that could be mixed, matched, and adapted across different campaign types, including hero sections, promotional blocks, feature modules, CTA areas, legal copy, and responsive layouts.

Production Workflow

The design system was translated into reusable Litmus modules that could be assembled like a builder into campaign-ready emails. Modular sections — heroes, offers, product blocks, tables, app-download prompts, legal footers, and CTA groups — were built, tested, and reused across lifecycle, promotional, and transactional campaigns.

I translated the Figma-based email system into reusable Litmus-ready modules, then combined those modules into campaign-ready emails. For dynamic and personalized moments, I used Movable Ink content blocks while keeping the overall system consistent, responsive, and easy to QA across clients.

Typographic System

I defined a clear typographic hierarchy for headlines, body copy, supporting text, legal disclaimers, and calls to action to improve readability and consistency across devices and markets.

Visual Elements & Brand Assets

I created and organized reusable brand assets, including icons, illustrations, flags, image treatments, buttons, and modular visual elements to help teams build campaign emails faster and more consistently.

• Iconography and illustration styles

  

  
  

• CTA/button design (primary/secondary/utility)

  

• Imagery and background logic
  
  

• Flags and co-branded visual cues

Use Cases & Real Examples

The system was applied across promotional emails, app campaigns, seasonal offers, service messages, and regional marketing communications, showing how the modular framework could flex across different content needs.

Campaign teams could mix and match approved modules in Litmus, reducing one-off design work while keeping global emails consistent, responsive, and on brand.

• Marketing emails: promos, launches, loyalty, rewards

  

  
  

• Service emails: confirmation, onboarding, password reset

  

Global Enablement

The system helped regional and lifecycle teams assemble localized emails faster using approved Litmus modules, while Movable Ink supported personalized and dynamic content across selected campaigns.