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WU App feat. MrBeast

Let's balance serious business with some fun. We revamped the UX/UI for Western Union’s app and then we teamed up with MrBeast, creating a wildly successful ad campaign promoting the service.

case study

background

  • Get: a clear understanding of who the app serves and its core focus on cross border, cross currency money movement.

  • To: accurately reflect this understanding in the messaging.

  • By: emphasizing the updated app promise and client commitments.

  • Think: of the company as more client centric.

  • Feel: trust and alignment with the brand.

  • Do: increase engagement in company's messaging and content

objectives

Improve UX/UI of the app. With emerging technology, the app needed a revamp by updating a complex system from a financial brand with over 170 years in business. We dived into user personas to undertand better who our customers are to better serve them and simplify the process. Simplifying user's journey we made the app more user-friednly regardless of location. Brand Awareness: Position Western Union app and brand as a leader in cross-border, cross-currency movement

background

  • Get: a clear understanding of who the app serves and its core focus on cross border, cross currency money movement.

  • To: accurately reflect this understanding in the messaging.

  • By: emphasizing the updated app promise and client commitments.

  • Think: of the company as more client centric.

  • Feel: trust and alignment with the brand.

  • Do: increase engagement in company's messaging and content

objectives

Improve UX/UI of the app. With emerging technology, the app needed a revamp by updating a complex system from a financial brand with over 170 years in business. We dived into user personas to undertand better who our customers are to better serve them and simplify the process. Simplifying user's journey we made the app more user-friednly regardless of location. Brand Awareness: Position Western Union app and brand as a leader in cross-border, cross-currency movement

context

background

  • Get: a clear understanding of who the app serves and its core focus on cross border, cross currency money movement.

  • To: accurately reflect this understanding in the messaging.

  • By: emphasizing the updated app promise and client commitments.

  • Think: of the company as more client centric.

  • Feel: trust and alignment with the brand.

  • Do: increase engagement in company's messaging and content

objectives

Improve UX/UI of the app. With emerging technology, the app needed a revamp by updating a complex system from a financial brand with over 170 years in business. We dived into user personas to undertand better who our customers are to better serve them and simplify the process. Simplifying user's journey we made the app more user-friednly regardless of location. Brand Awareness: Position Western Union app and brand as a leader in cross-border, cross-currency movement

context

background

  • Get: a clear understanding of who the app serves and its core focus on cross border, cross currency money movement.

  • To: accurately reflect this understanding in the messaging.

  • By: emphasizing the updated app promise and client commitments.

  • Think: of the company as more client centric.

  • Feel: trust and alignment with the brand.

  • Do: increase engagement in company's messaging and content

objectives

Improve UX/UI of the app. With emerging technology, the app needed a revamp by updating a complex system from a financial brand with over 170 years in business. We dived into user personas to undertand better who our customers are to better serve them and simplify the process. Simplifying user's journey we made the app more user-friednly regardless of location. Brand Awareness: Position Western Union app and brand as a leader in cross-border, cross-currency movement

results

450M+

views on YouTube. I provided brand design support to MrBeast team that resulted in 240+ million views on YouTube alone.

App Ratings Boost

App Ratings Boost

The app's ratings on Google Play jumped from 4.4 to 4.6, and on the App Store from 4.7 to 4.8. These positive changes are directly linked to the updated design, which made the app more intuitive and visually easier to navigate for users.

results

450M+

views on YouTube. I provided brand design support to MrBeast team that resulted in 240+ million views on YouTube alone.

App Ratings Boost

The app's ratings on Google Play jumped from 4.4 to 4.6, and on the App Store from 4.7 to 4.8. These positive changes are directly linked to the updated design, which made the app more intuitive and visually easier to navigate for users.

This collaboration with MrBeast was a Brand Awareness campaign to promote Western Union app and service after the UX/UI App update.

You can take a look at the excerpt from the video which has over 450+ millions of views.

But before the collaboration a lot of work had to be done to revamp the app and make it better in all ways possible. Let's dive a bit into it.

  1. UX Research

We explored personas to find pain points of our customers and challenges that they have while using our app and send money in general. Due to the global nature of the app and service we started with US Market and then added personas from other regions for the scope.

We formulated User Stories, Problem Statements and drafted Journey Maps for each persona.

  1. Wireframes and Prototypes

we wireframed and then prototyped to test the updated flow.

  1. UI Kit and Style guide

Also there was a lot of work put into refining style guide and building UI kit for consistency and visual ease-of use.

role

Creative Direction, Brand Support, Assets Production

year

2024

timeframe

3 months + 1 month

category

UI/UX

see also

Branding and Identity

Western Union Brand Refresh

Personal Project

Castle Fight

UI/UX

Email Design System

Integrated Campaign

Pricing Campaign

Branding and Identity

Just Wireless CES Expo

say hello

i'm open for freelance projects, feel free to email me to see how we can collaborate

contact me

say hello

i'm open for freelance projects, feel free to email me to see how we can collaborate

contact me