WU App feat. MrBeast
A two-part Western Union app story: a UX redesign to make the app clearer and easier to use, amplified by a high-visibility MrBeast partnership that put it in front of one of the world's largest creator audiences.
case study
This collaboration with MrBeast was developed as a brand awareness campaign to promote the Western Union app and introduce it to a broader digital audience.
The campaign achieved massive reach, but before launch, a significant amount of product and design work was needed to make the app experience easier to understand, present, and promote.
UX Research
I supported UX research around key app flows, user needs, and product pain points to help make the experience clearer before campaign launch.
Wireframes and Prototypes
I worked on wireframes and prototypes to explore improved app flows, clearer screen hierarchy, and stronger product storytelling. These explorations helped align the experience before moving into polished UI and campaign-facing visuals.
UI Kit and Style guide
I helped build a UI kit and style guide to create consistency across app screens, campaign visuals, and supporting design assets. The system included reusable UI elements, layout patterns, visual treatments, and brand-aligned components for digital execution.
The final campaign assets connected the refreshed app experience with bold, social-first visuals. The design system helped turn functional product moments into simple, high-energy content that could work across video, social, paid media, and app promotion.
role
UX redesign: contributed to research, wireframes, and UI kit (collaborative team effort). MrBeast campaign: brand guardian: owned logo usage, QR codes, and final asset delivery to the creator's production team.
impact
499M+ campaign views; app ratings improved on Google Play and App Store.
scope
UX Research, Wireframes, UI Kit, Campaign Assets, App Visuals
category
UI/UX
see also
