WU App feat. MrBeast

This collaboration with MrBeast was developed as a brand awareness campaign to promote the Western Union app and introduce it to a broader digital audience.

The campaign achieved massive reach, but before launch, a significant amount of product and design work was needed to make the app experience easier to understand, present, and promote.

1. UX Research

I supported UX research around key app flows, user needs, and product pain points to help make the experience clearer before campaign launch.

2. Wireframes and Prototypes

I worked on wireframes and prototypes to explore improved app flows, clearer screen hierarchy, and stronger product storytelling. These explorations helped align the experience before moving into polished UI and campaign-facing visuals.

3. UI Kit and Style guide

I helped build a UI kit and style guide to create consistency across app screens, campaign visuals, and supporting design assets. The system included reusable UI elements, layout patterns, visual treatments, and brand-aligned components for digital execution.

The final campaign assets connected the refreshed app experience with bold, social-first visuals. The design system helped turn functional product moments into simple, high-energy content that could work across video, social, paid media, and app promotion.