Western Union x Denver Nuggets
End-to-end creative development for Western Union’s Denver Nuggets partnership spanning animated arena fascias, social ads, Google display, OOH, and concourse graphics designed to build brand awareness across game-day and digital touchpoints.
case study
The project spanned digital, OOH, and in-arena touchpoints, with fascia design as the central creative challenge.
Conquering the 17,000px challenge
I designed a modular fascia system for an ultra-wide stadium canvas, using bold color, simple typography, and horizontal motion to create clear, high-impact animation for live game environments.
The same visual language extended across social ads, display banners, OOH posters, and concourse graphics, creating a cohesive brand presence across the full partnership ecosystem.
Each piece was adapted to its format, but the goal stayed consistent: make Western Union feel highly visible, energetic, and naturally connected to the Denver Nuggets game-day experience.
The final assets launched across real partnership placements, helping support brand awareness in the Denver market and giving Western Union a strong presence across both arena and digital touchpoints.
Because the partnership ran across several seasons, the work also reflects Western Union’s brand transition from Universe to Euclid WU. Earlier assets use the legacy typeface, while later executions were adapted to the updated brand identity.
role
Creative concepting, design direction, production, and final asset delivery
impact
Sponsorship effectiveness reached 78.9/100 across the partnership.
scope
Helped grow brand awareness across a major local sponsorship platform, with SEI rising from 50.7 to 78.9 and sponsor awareness increasing significantly.
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