Western Union x Denver Nuggets
Sole designer on Western Union's multi-season Denver Nuggets (NBA) partnership: concepting and producing ~90% of all creative, from animated arena fascias and concourse graphics to OOH, social, and Google display across game-day and digital touchpoints.
case study
The project spanned digital, OOH, and in-arena touchpoints, with fascia design as the central creative challenge.
Conquering the 17,000px challenge
I designed a modular fascia system for an ultra-wide stadium canvas, using bold color, simple typography, and horizontal motion to create clear, high-impact animation for live game environments.
The same visual language extended across social ads, display banners, OOH posters, and concourse graphics, creating a cohesive brand presence across the full partnership ecosystem.
Each piece was adapted to its format, but the goal stayed consistent: make Western Union feel highly visible, energetic, and naturally connected to the Denver Nuggets game-day experience.
The final assets launched across real partnership placements, helping support brand awareness in the Denver market and giving Western Union a strong presence across both arena and digital touchpoints.
Because the partnership ran across several seasons, the work also reflects Western Union’s brand transition from Universe to Euclid WU. Earlier assets use the legacy typeface, while later executions were adapted to the updated brand identity.
I ran the same end-to-end creative program for Denver's MLS club (Colorado Rapids)
role
Creative concepting, design direction, production, and final asset delivery
impact
SEI rose from 50.7 to 78.9; 1.5B+ potential impressions and 427K+ engagements
scope
Helped grow brand awareness across a major local sponsorship platform, with SEI rising from 50.7 to 78.9 and sponsor awareness increasing significantly.
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