5in5 - Weekly Executive News
A recurring internal news program hosted by Western Union's Chief Marketing & Digital Officer. 50 episodes over a year and a half. I owned everything the audience saw: the show package, lower thirds, animated data graphics, and the edit of every single episode, from raw camera footage to final cut, usually within hours. The name said it all: five updates in five minutes (though it often ran longer).
case study
A show, not a memo.
The brief was simple: company news should feel like news. That meant a real show package — an open with energy, a consistent titling system, and graphics that could carry financial updates without putting anyone to sleep.
A system built for speed.
The entire package was designed as a kit. Lower thirds, transitions, and chart templates were built once in After Effects and reused across every episode — so each new edit was about the story, not rebuilding graphics from scratch. That's the only way a one-person team keeps a news cadence for a year and a half.
Data that reads at a glance.
Episodes regularly covered financial results and company metrics. I built animated charts that made the numbers land in seconds — clear hierarchy, one message per graphic, motion used to guide the eye rather than decorate.
The newsroom rhythm.
The footage would arrive, and the clock would start. A typical episode meant cutting the raw recording, sourcing imagery for every person, event, and topic mentioned, writing and placing on-screen text, animating the data — and delivering the same day.
What it taught me.
Broadcast craft is a discipline of constraints: tight deadlines, a format that must stay recognizable, and zero tolerance for a missed ship date. 5in5 was where brand design, motion, and editorial judgment had to work as one — every week.
role
Sole designer and editor, working directly with the CMO. Show packaging, motion graphics, data visualization, photo research, on-screen copy (with a copywriter surfacing key points), editing, and delivery.
impact
~50 episodes shipped over 1.5 years, Raw footage → final cut within hours
scope
Show open & outro · Lower thirds & titling system · Animated charts & data graphics · Editing & post · Editorial photo research · On-screen copy · Reusable motion templates
category
