Pricing Campaign

We designed a set of adaptable templates for digital banners and POS placements, focusing on modularity and reuse. These templates included structured zones for pricing, consistent type treatment, and layout guidance — making it easy for local markets and agencies to execute while maintaining brand standards.

here are some examples of online banner template layouts we did.

Visual Direction & Image Strategy

1. Surprised & Delighted

To support the competitive pricing message, we curated authentic and expressive portraits of culturally relevant individuals reacting with joy and surprise — real people with relatable energy, reflecting the tone of modern money movers.

2. Digital Users

For digital-only offers (app or .com), we featured people using mobile phones in natural, unposed settings. Images aligned with our core principles: modern, colorful, culturally relevant, emotionally authentic.

3. Energetically Optimistic

We also included imagery with spontaneous “found yellow” elements — capturing the positive, energetic spirit of the Western Union brand in everyday moments.

Co-Branding & System Use

We provided a suite of templates and visual references to support co-branded executions, allowing local teams to integrate their own messaging without compromising brand integrity or visual clarity.

Conclusion

This campaign demonstrated the power of focused visual communication and strategic design systems. By simplifying the message and elevating the user experience, we successfully increased engagement and conversions across key markets. The modular design approach ensured consistency, speed, and brand clarity — proving that strong creative execution can directly impact business outcomes.