Pricing Campaign

We designed a set of adaptable templates for digital banners, POS placements, local market campaigns, and partner channels. The system included structured zones for pricing, disclaimers, market-specific details, and legal requirements, making it easier for teams to create consistent, compliant, and localized campaign assets at scale.

here are some examples of online banner template layouts we did.

Visual Direction & Image Strategy

1. Surprised & Delighted

This direction used expressive lifestyle imagery to make price-led messaging feel more human, emotional, and memorable. The goal was to connect a clear offer with a positive customer reaction.

2. Digital Users

This direction focused on mobile-first customers and digital transfer behavior, helping position the pricing message within everyday app and online money transfer moments.

3. Energetically Optimistic

This direction used bold color, movement, and confident compositions to make the campaign feel active, accessible, and easy to notice across busy media environments.

Co-Branding & System Use

The campaign system was designed to flex across Western Union-owned channels and partner environments. Templates supported co-branded layouts, localized pricing, campaign disclaimers, and format variations while maintaining a consistent visual structure.

Conclusion

The pricing campaign turned a complex business message into a clear, scalable communication system. By combining strong offer hierarchy, flexible templates, and consistent visual direction, the work helped teams launch localized campaign assets faster while improving clarity across digital, print, outdoor, and partner channels.